Naming rights for Brown Co. expo center to be announced Thursday

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A rendering for Brown County's expo center. (Photo courtesy: Kahler Slater, Populous)

ASHWAUBENON (WLUK) -- We'll find out on Thursday what Brown County's new expo center will be called.

County leaders have called a news conference for 11 a.m. to announce a naming-rights deal.

The $93 million, 127,000-square-foot facility adjacent to the Resch Center has been under construction since July. The design features sprawling windows to show off the events taking place inside the flexible expo space. A second level includes meeting rooms, office space, and a party deck.

It is being built on the site of the Brown County Veterans Memorial Arena and Shopko Hall.

The 61-year-old arena was demolished last summer, with its roof collapsing in a cloud of dust.