ASHWAUBENON (WLUK) -- We'll find out on Thursday what Brown County's new expo center will be called.
County leaders have called a news conference for 11 a.m. to announce a naming-rights deal.
The $93 million, 127,000-square-foot facility adjacent to the Resch Center has been under construction since July. The design features sprawling windows to show off the events taking place inside the flexible expo space. A second level includes meeting rooms, office space, and a party deck.
It is being built on the site of the Brown County Veterans Memorial Arena and Shopko Hall.
The 61-year-old arena was demolished last summer, with its roof collapsing in a cloud of dust.