Clues In The New Flash Poster

FLA Poster 640

Yesterday, The CW released the poster artwork for The Flash, and beyond it being really cool, it’s got folks across the internet busting out their zoom tool and google skills. People like me.

Now, you can just take a look, think, “Well that’s pretty cool” and move on with your day … or you can go down the rabbit hole.

I have one advantage over a lot of speculators out there — an extremely high res version of the poster.

So … hang on to your flamingo, Alice, cause we’re through the looking glass here.

Here’s the clues, starting from the lower left corner and working our way around:

Palmer Technologies:

Palmer Although faint, this does appear to be the logo for Palmer Technologies. A similar image (note the atom design) was previously seen in the Flash Trailer, where the Flash blows past a traffic cop. The reference is to Ray Palmer, aka the Atom, who will be played by Brandon Routh, and will appear in both Arrow and The Flash this season.


Amertek This is an interesting one – according to the DC Comics database, Amertek is a military industrial firm that has recruited a young engineer named John Henry Irons to build weapons. Irons developed the “Toastmasters” for them, but was furious to learn that their inventions were being used by gangs. Irons destroyed all his notes and left the corporation, but it wasn’t over. After Irons started operating as Steel, Armertek stole the plans for the armor and used them to create super-powered soldiers themselves.

So … is Steel incoming? And any chance he’ll be portrayed by Shaq again?

Central City Police:

Central City Police Here’s where Detective Joe West (the awesome Jesse L. Martin) punches in every day. Best police logo ever.

Kord Industries:

Kord  Here’s another interesting one: Kord Industries is headed up by Ted Kord — aka Blue Beetle.

Sez the DC Comics Database: Ted Kord was the second hero to call himself Blue Beetle, successor to Dan Garrett and predecessor to Jaime Reyes. Garrett was his mentor and he vowed to take up the crime-fighting legacy, although when he found himself unable to activate the Blue Beetle Scarab he turned to science and martial arts instead. He is supposedly one of the smartest men in the DC Universe, and puts his inventions to public use through Kord Enterprises … His most enduring partnership is with his best friend Booster Gold. Ted Kord was created by Steve Ditko for Charlton Comics, first appearing in Captain Atom (Charlton) #83. (1966) 

Stagg Enterprises:

Stagg When looking at a lower res version of the poster, there was speculation that this was a reference to Wayne Enterprises, but nothing doing. This is Stagg Enterprises, owned by Simon Stagg:

Simon Stagg is an inventor and the founder and CEO of Stagg Enterprises. His company is responsible for pioneering new, innovative methods in the fields of engineering, chemistry and genetics. Stagg, an unscrupulous man by nature, always resented the fact that his daughter, Sapphire, fell in love with the adventurer Rex Mason. Mason, a former employee of Stagg’s, is more popularly known as Metamorpho – the Element Man.

Simon always concocted various schemes to keep Sapphire and Rex apart – some of which, even put Metamorpho’s life at great risk. Simon Stagg was responsible for genetically engineering the sentient Neanderthal man known as Java. He kept Java under his employ as his personal bodyguard and chauffeur. Stagg later manipulated events, forcing Sapphire Stagg to leave Rex and marry Java. Sapphire remained with Java for several years, but never gave up her love for the Element Man.

Although Simon Stagg is not a villainous person by nature, his obsessive need to control his daughter’s life has often placed him in opposition to Metamorpho. To this day, he still endeavors to keep the two apart.

Simon Stagg will be played by William Sadler, as you may know.

Queen Consolidated:

Queen Oliver Queen’s company, obviously (at this point, if you’re still reading, I’d assume y’all know we’re talking about Arrow.) Nice that it has a prominent presence in Central City.

Also, is it possible to run a major company in Central City, and not be either a superhero or super-villain?

Just a note:

Speed limit 50 That’s a fairly beefy speed limit for a downtown street, no?

S.T.A.R. Labs:

STAR LABS S.T.A.R. Laboratories – in the world of DC Comics: The Science and Technology Advanced Research Laboratories, usually shortened to S.T.A.R. Labs, was a research organization founded by a scientist named Garrison Slate, who wanted a nationwide chain of research laboratories unconnected to the government or any business interests.

In the world of The Flash: this is where physicist Harrison Wells (Tom Cavanagh) creates a cutting edge particle accelerator – and things may go a little wrong with it. The S.T.A.R. Labs team will be instrumental in Barry’s development as The Flash.

CC Jitters

Jitters This is faint, and honestly, not very important … but a nice in-joke. Jitters is a chain of coffee stores in Central City. They also operate smaller stalls under the name Jitters Express.

CC obviously standing for Central City.

BTW, is the Central City ice cream chain called CC Ice Cream Headache?

And on the subject of naming food places on their negative effects …

Big Belly Burger

Big Belly Burger  Here’s another one where it’s just a wink to the DC universe. Big Belly Burger was founded in Coast City and has expanded nation-wide. As a subsidiary of LexCorp, the company enjoys widespread marketing and is only rivaled by O’Shaughnessy’s.

Big Belly Burger has been referenced on Arrow: click here for when and where.

Grodd Lives:

Grodd Lives Longtime fans of The Flash don’t need to be told that Gorilla Grodd is an evil super-intelligent gorilla with incredible strength and agility. His arch-nemesis is The Flash. Born in Gorilla City, he gained his powers through exposure to a meteorite that also affected the heroic King Solovar. 

Although this does beg the question — who would graffiti that? And what’s Grodd’s beef with The Flash?

Ok, so up until now, it’s all been pretty straightforward, if at times obscure. Now I’m going to go out on a limb.

When I first saw the poster, the brick wall on the lower right corner caught my eye — there appeared to be something, but I couldn’t make out what.

Taking a closer look

Nothing? Something?

shade Note the dark tendrils. They appear to be dark stains on the wall … but do they mean anything? Possibly not, but they might be a reference to … The Shade. The Shade is an immortal character with darkness manipulation powers who has been a hero and a villain. Originally debuting as an antagonist to the Flash of the Golden Age and Silver Age, he later becomes the mentor to Starman in Opal City.

Obviously, I’m a bit biased.


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